Lead Scoring
What Is Lead Scoring?
Feb 28, 2026
Lead scoring is a system that assigns a number to each contact based on how likely they are to buy. The higher the score, the more sales-ready the lead.
Instead of calling everyone, your sales team calls the right people first.
What Makes Up a Lead Score?
Two things: who they are and what they've done.
Who they are (fit signals):
Job title seniority — a VP scores higher than an intern
Valid email and phone on file
Profile completeness in your CRM
What they've done (engagement signals):
Replied to emails
Booked a meeting
Completed calls
Active deal stage
Deal size
Real Example with Conturs
Conturs calculates a lead score from your contact data automatically — whether it comes from your CRM, a spreadsheet, or directly via API. You configure how much each signal is worth, Conturs runs the math.
Example: Cold lead
Signal | Value |
|---|---|
Name | John (no last name) |
✓ | |
Phone | ✗ |
Job title | Manager |
Email replies | 0 |
Meetings booked | 0 |
Lead status | New |
Deal stage | — |
Score: 18/100 → Stay in nurture, don't call yet.
Example: Hot lead
Signal | Value |
|---|---|
Name | Sarah Chen |
✓ | |
Phone | ✓ |
Job title | VP of Sales |
Email replies | 3 |
Meetings booked | 1 |
Lead status | In Progress |
Deal stage | Appointment Scheduled |
Deal amount | $12,000 |
Score: 84/100 → Sales calls today.
How to Connect Conturs to Your Stack
Conturs works with the tools your team already uses — no migration required.
HubSpot — Install from the HubSpot App Marketplace. Scores sync into contact properties in real-time. Use them in workflows, lists, and reports.
Uspacy — Install from the Uspacy Store. Every contact gets a score automatically. Filter by Hot (80+), Warm (50–79), or Cold (below 50) directly in your CRM view.
Zapier — No CRM? No problem. Connect Conturs to 5,000+ apps. When a lead scores above a threshold, trigger a Slack alert, add a row to Google Sheets, or enroll them in an email sequence — no code needed.
REST API — Full programmatic access. Send a contact, get a score back in one POST request. Batch up to 1,000 leads at once. Use webhooks to react to score changes in real time.
Google Sheets — Upload a list, map your columns, score in bulk. Results appear as new columns — score, explanation, match details.
Why Does It Matter?
Without scoring, sales treats every lead the same. With Conturs:
John stays in email nurture
Sarah gets a call within the hour
Your team stops wasting time on leads that aren't ready
It doesn't matter where your leads live — HubSpot, Uspacy, a spreadsheet, or a custom app. Conturs scores them the same way.
Bottom line: Lead scoring tells your team who to call and when. Conturs does the scoring — connected to whatever tools you already use.
