Lead Scoring for Clay Users

The Clay Scoring Problem

Clay is an incredible GTM platform. But its native scoring has a fundamental gap: it relies on manual if-then formulas. You build conditional rules like "If employees > 100 AND industry = SaaS, score +3." These formulas are fragile, break when your ICP evolves, and produce scores with zero explainability.

Clay's own Lookalike feature exists but is widely considered unreliable. Over 500 user reviews mention issues with accuracy and consistency. There is no vector-based similarity scoring in the Clay ecosystem.

The result: GTM engineers spend hours building and rebuilding scoring formulas that produce opaque numbers nobody trusts.

How Conturs Fixes This

Conturs plugs into Clay as an HTTP API enrichment step. One API call replaces 5-10 enrichment lookups plus manual formula building. You get a transparent similarity score with full explanation — ready to use in Clay workflows immediately.

Before (Clay Native)

• 5-10 enrichment lookups per lead

• Manual if-then formulas

• Weekly formula rebuilds

• Output: "Score: 7" (why??)

After (With Conturs)

• 1 API call per lead

• Automatic similarity scoring

• Self-updating model

• Output: "87% match to Acme Corp because Series B, 120 employees, uses HubSpot, hiring SDRs"

Setup in Clay (5 Minutes)

Step 1: Add HTTP API Enrichment

In your Clay table, add a new enrichment step. Select "HTTP API" as the provider. Enter the Conturs API endpoint and your API key in the headers.

Step 2: Map Input Fields

Map your Clay column containing the company domain to the Conturs API request body. Domain is the primary identifier, but you can also pass email, LinkedIn URL, or company name.

Step 3: Map Response Fields

Conturs returns structured JSON. Map the fields you want to Clay columns: score, grade, explanation, similar customers, breakdown factors. Clay's AI Sculptor can auto-configure this from the API docs.

Step 4: Run

Process your table. Each row gets a Conturs score with full transparency. Sort by score, filter by grade, and use the explanation in your AI-drafted outreach.

Clay Workflow Templates

Score Inbound Leads

Webhook or form feeds leads into Clay table. Enrichment waterfall runs (Clearbit, Apollo). Conturs API scores by ICP similarity. AI classifies urgency: Score 80+ is Hot (route to AE), Score 50-79 is Warm (SDR sequence), Score below 50 is Cold (marketing drip). Push to CRM with score and reasoning.

Find Lookalike Accounts

Import target account list into Clay. Basic enrichment for industry, size, tech stack. Conturs API batch-scores against your best customers. Sort by score descending. For top 20%, find decision-maker contacts via Clay waterfall. AI-draft personalized outreach referencing similarity.

Score Event Attendees (Score-First)

Import attendees from conference CSV. Conturs API scores FIRST, before expensive enrichment. Only for Score 60+ leads, run waterfall enrichment (email, phone, LinkedIn). Score 80+ gets direct AE intro. Score 60-79 goes to SDR sequence. Score below 60 gets no sales touch. Result: 60-80% savings on Clay credits.

Re-Score Pipeline

Import active pipeline from CRM. Conturs scores all open deals. Compare score vs deal stage: High score + early stage means Accelerate. Low score + late stage means Risk. Generate Pipeline Quality Report via AI. Push scores back to CRM.

Why Clay Users Choose Conturs

• Credit-efficient — 1 API call replaces 5-10 enrichment steps plus manual scoring. Save 60-80% Clay credits with score-first workflows.

• Transparent — see exactly which customers each lead is similar to and why. Use the explanation to personalize AI-drafted outreach.

• Zero formula maintenance — no more rebuilding if-then scoring rules every week as your ICP evolves.

• Works with Clay AI — pass the Conturs explanation to Clay's AI message drafting for deeply personalized outreach.

• Reliable lookalike — replaces Clay's native lookalike feature with accurate, CRM-grounded similarity matching.

Get Started

Add the Conturs HTTP API enrichment step to any Clay table. Free tier gives you 100 scored records per month to validate the workflow. No Clay partnership required — works today via standard HTTP API integration.