Lead Scoring in Google Sheets

Not Everyone Lives in a CRM

You have a list of 500 prospects from a conference. Or a CSV export from LinkedIn Sales Navigator. Or a spreadsheet your marketing team put together from a webinar. You need to figure out which ones to call first.

You could import everything into a CRM, set up scoring rules, and wait. Or you could paste your list into Google Sheets and have scores in minutes.

How Spreadsheet Scoring Works

Step 1: Open the Conturs Sheets Add-on

Install the Conturs add-on from the Google Workspace Marketplace. Connect it to your Conturs account with one click.

Step 2: Paste Your Data

Your spreadsheet needs one column with a company identifier: domain, email address, LinkedIn URL, or company name. That is the only requirement. Additional columns (title, industry, size) are optional but improve accuracy.

Step 3: Run Scoring

Select your data range and click Score. Conturs processes each row and adds new columns: Score (0-100), Grade (A-F), Top Factors, and Similar Customers. The scoring runs in the background — you can keep working while it processes.

Step 4: Sort and Act

Sort by score descending. Your hottest prospects are at the top. Filter by Grade A to see only the best-fit accounts. Use the Top Factors column to personalize your outreach.

Use Cases for Spreadsheet Scoring

Event Follow-Up

After a conference or webinar, you have hundreds of attendees. Score them before investing in enrichment. Only enrich and pursue Score 60+ leads. Save 60-80% on enrichment costs and focus your follow-up time on best-fit attendees.

Prospect List Qualification

Your team built a target account list of 1,000 companies. Before assigning to SDRs, run it through Conturs in Sheets. Distribute only the top-scoring accounts. Lower-scoring accounts go to automated nurture.

Agency Client Work

You are an agency running outbound campaigns for clients. Score their prospect lists before launching campaigns. Higher-scoring lists mean better campaign performance and happier clients.

Quick Validation

Your CEO suggests targeting a new vertical. Pull 100 companies from that vertical into a spreadsheet, score them against your existing customer base. If average scores are low, the vertical is probably not a fit. Data-driven decision in 10 minutes.

What You See in the Spreadsheet

After scoring, your spreadsheet gets four new columns:

• Conturs Score — 0-100 similarity score. Higher means stronger match to your best customers.

• Grade — A through F letter grade for quick visual scanning.

• Top Factors — The 3 strongest matching attributes (e.g., "Series B, 120 employees, SaaS").

• Similar To — The name of the most similar existing customer.

Advantages Over CRM Scoring

• No CRM needed — works with any data source that can be pasted into a spreadsheet

• Instant setup — no integration, no admin, no IT involvement

• Collaborative — share scored sheets with your team via standard Google Sheets sharing

• Flexible — score any list from any source: CSV exports, conference lists, LinkedIn exports, manual research

• Cost-effective — score first, enrich later. Only spend enrichment budget on high-fit leads.

Pricing

Spreadsheet scoring uses your existing Conturs plan. Each scored row counts as one record against your monthly limit. Free tier includes 30 scored records — enough to test with a small list before upgrading.

Get Started

Install the Google Sheets add-on, connect your Conturs account, and score your first list in under 5 minutes. No CRM required, no code required, no training required.