Lead Scoring for CRM Teams

The Problem: CRM Full of Leads, No Way to Prioritize

Your CRM has thousands of contacts. New leads come in daily from forms, events, imports, and integrations. But which ones deserve attention first?

Most teams rely on manual rules: "If title contains VP and company size is 50-500, score +20." These rules are fragile, arbitrary, and require constant maintenance. When your ICP evolves, the rules lag behind.

The result: sales reps cherry-pick leads based on gut feeling, high-fit accounts get buried, and pipeline quality suffers.

The Solution: Similarity Scoring Inside Your CRM

Conturs connects to your CRM (HubSpot, Uspacy, Salesforce) and analyzes your closed-won customers. It identifies the patterns that define your best accounts — company size, industry, tech stack, funding stage, growth signals — and scores every new contact by similarity.

Scores sync directly back to your CRM as custom properties. No switching tools, no separate dashboards. Your team sees scores where they already work.

How It Works

Step 1: Connect Your CRM

One-click connection to HubSpot or Uspacy. For Salesforce, use the REST API. Conturs reads your contact and company data — nothing is exported or stored externally.

Step 2: Automatic Analysis

Conturs identifies your closed-won customers and builds a similarity model. No manual configuration needed. The model considers hundreds of attributes simultaneously.

Step 3: Score Every Contact

Every contact in your CRM receives a score from 0 to 100. High scores mean strong similarity to your best customers. Scores update automatically as data changes.

Step 4: Act on Scores

Use CRM workflows to route leads by score tier: Hot (80+) to AEs immediately, Warm (50-79) to SDR sequences, Cold (below 50) to marketing nurture.

What Makes CRM Scoring Different

Transparent Explanations

Every score includes a breakdown: which customers the lead is similar to, which attributes match, and how each factor contributes. Reps see "87% match to Acme Corp — both Series B SaaS, 150 employees, using HubSpot" instead of just a number.

Self-Updating Model

As you close new deals, the model learns automatically. No quarterly rule reviews, no manual recalibration. Your scoring evolves with your business.

Works With Small Data

Unlike predictive scoring that needs thousands of records, Conturs works with as few as 20 closed-won customers. Perfect for mid-market teams that are still building their customer base.

Supported CRMs

• HubSpot — Native integration. Scores sync as custom contact properties. Use in workflows, lists, and reports.

• Uspacy — Native integration via marketplace app. Scores appear directly in your CRM contacts.

• Salesforce — Via REST API. Custom field mapping for any Salesforce object.

• Pipedrive — Coming soon. Join the waitlist for early access.

Real Impact

• 60% less time spent on unqualified leads

• 2.3x faster first response to high-fit leads

• Zero maintenance — no scoring rules to update quarterly

• 5 minutes from connection to first scored contact

Get Started

Connect your CRM and see scores on your actual contacts within minutes. Free tier includes 30 scored records per month — enough to validate the approach before committing.